In a world where trends often dictate the way we experience the outdoors, it's essential to pause and consider the deeper, more meaningful connection we share with the land. As a Native and Woman-owned business, I believe it's our responsibility not just to enjoy nature, but to honor it, recognizing that we are part of the land and that our actions in nature should reflect the respect we feel for it.
The outdoors isn't a seasonal escape; it reflects the rhythms of daily life. From the beautiful spring mornings to the biting cold of winter, each season offers its own unique gifts. Whether you’re camping under the stars, harvesting wild edibles, or simply soaking in the beauty of the land, being outdoors is not about the time of year; it’s about being present in the moment, connected to the earth, and understanding that nature offers everything we need to thrive.
Historically, Native peoples harvested plants and animals in harmony with the cycles of nature, always ensuring that they gave thanks for what was taken. There were no wasteful practices, no overharvesting — only mindful collection and conscious use. Every piece of nature was sacred, and every part of the process, from gathering to preparation, was done with gratitude and reverence. This mindset can be applied today, especially when we venture outdoors for activities like foraging, camping, or simply exploring the wilderness. It's not just about what we take from the land — it's about how we give back, how we respect the environment, and how we consciously choose sustainable, earth-friendly products that align with the principles of reciprocity and stewardship.
Gear That Lasts: Timeless and Sustainable
One of the most important aspects of connecting with the land is the gear we choose to use. In a world where fast fashion and disposable items are the norm, it's crucial to remember that quality and longevity are key. Outdoor gear isn’t just about keeping you warm in the winter or dry on a rainy hike; it’s about making choices that support the health of the planet, just as much as they support your own well-being.
We believe in offering products that stand the test of time — both in terms of durability and sustainability. Our gear is designed not only to last through the seasons but to respect the earth that sustains us. Whether it's a sturdy, well-crafted foraging knife or a hand crafted BEAM watercolor paint set made from natural materials, the goal is to select products that not only work for you, but also work to protect the environment. Choosing products that are made with sustainable materials and ethical production practices is an act of respect for the earth. Just as we would never take more than we need from the land, we should never settle for products that harm or deplete the environment. In everything we offer, there’s a shared commitment to preserving the earth’s resources, and to making choices that honor both the land and its people.
Your Invitation to Join the Journey
I invite you to consider the deeper connection you share with the outdoors. My journey did not always embrace the culture of nature. However, from immersing myself in central Wisconsin, building a homestead and opening a sustainable general store, my relationship with nature has become a value that guides my sense of self and all the work I do. The objects we offer you are inline with the values that guide us — to support your journey, whether you’re gathering nature’s bounty or simply enjoying the timeless peace that comes from being in nature.
Remember, the outdoors isn't just a summer activity. It’s a year-round invitation to reconnect with yourself and the earth. And with sustainable, mindful choices, we can continue to honor the land that has always given so much.
Explore our collection of outdoor gear and products that reflect this deep connection to the earth. Together, we can create a harmonious relationship with the land that nourishes us.