We are a shop curated through a native lens, for native and non-native folks. We also bring in items that complement the values that are naturally woven through Rubina's own indigenous and queer identity. This includes finding sustainable, earth friendly, inclusive products, brands and makers as well.

We believe shopping local as a form of activism. We try to make it possible for folks to invest in their community by having a well rounded curated selection of goods. Many of our products can be found in big box stores and Amazon. When you buy them through PROCESS you invest in a more intimate, intentional economy.

We also prioritize LQBTQIA2S and BIPOC brands and makers given the opportunity!

Our main value is to live into the journey in everything we do. Folks often feel like they have to get it perfect from the start. PROCESS is meant to encourage us to try new things, pick away at creating more healthy habits, and continue to learn along the way.

PROCESS started as a low waste/zero waste shop. We originally only offered goods that were plastic free or package free. Over time we realized that sustainability is much more than creating less waste. It is how we build community, where we put our money, all while minimizing our impact on the earth. We try and make shopping sustainably easy.

When you shop with PROCESS you are supporting not just our native owned shop, but all the other native brands, makers and tribes we carry.

We prioritize sourcing and promoting native made goods!

In our local community in central Wisconsin, representation matters. We also carry binders for folks who want to try them on in person versus having to buy them online.