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Some product ideas take a very long time to develop from that initial moment of inspiration to an actual physical thing you can hold in your hand.
The new upcycled sock may seem like a simple product but it’s been a long time in the making to work out the yarn and production to make a sock that is the same material as our iconic watchcaps.
Made in North Carolina, about 20 minutes from where they get this yarn, the 100% upcycled cotton blend is ‘plated’ (a stretch yarn behind the main knit) to give it stretch, but also retaining its shape.